Hello,
Lecture 2 examines the tools and concepts needed to conduct an external strategic-management industry analysis (sometimes called environmental scanning or external audit). An external analysis focuses on identifying and evaluating trends and events beyond the control of a single firm, such as increased foreign competition, demographic or cultural changes and, generally, macro-environment influences. An external analysis reveals key opportunities and threats confronting an organization, so managers can formulate strategies to take advantage of the opportunities and avoid or reduce the impact of threats. This lecture presents a practical framework and guidelines for gathering, assimilating, and analyzing environmental information. The Industrial Organization (I/O) view of strategic management is introduced through an original analysis of "Five Forces Framework".
- Lecture notes: Download my presentation from here (ppt file)
- Readings: Course Textbook Chapter 2 (The Environment) + Download (from here) a related case study entitled "The Global Pharmaceutical Industry" -- see also, Textbook/Part Case Studies: pp. 620-637
- Please visit frequently the Course Repository!
--petros
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