3rd lecture: external analysis (part II)

Hello,

Lecture 3 continues on external analysis methodologies by investigating the exact influence of eacx of Porter's Five Forces. It addresses issues such as:

• Rivalry is stronger when...
• The most common forms that entry barriers can take...
• The threat that substitutes pose to an industry's profitability depends on..
• The most important determinants of buyer power are...
• The definition of supplier power as the mirror image of buyer power...

• Readings: Lecture 3 uses the case "The Global Pharmaceutical Industry" as background material for applying Porter's analysis (see Lecture 2).

--petros