Hello,
The introduction lecture provides an overview of organizations purposes and strategic / process management objectives. A practical, integrative model of the strategic-management process is introduced. Basic activities and terms in organizational economics and strategic management are defined. A vocabulary of strategy is discussed (follows).
source: Course Textbook- Lecture notes: Download my presentation from here (ppt file) or here (pdf file)
- Readings: Course Textbook Chapter 1 (Introducing Strategy) + Download (from here) an interview with Richard Rumelt explaining the value of strategic thinking (published in McKinsey Quarterly)
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