6th lecture: strategic choice (part II)

Lecture 6 continues on Strategic Choice by focusing on the following themes:

• Transition from Strategic Analysis Process to Strategic Choice
• Achieving competitive advantage / hypercompetition (strategy at the SBU Level)
  
• Achieving competitive advantage / collaboration (strateg at the SBU Level)
• Diversification (strategy at the Corporate Level)
• Managing Portfolio (strategy at the Corporate Level)
• Corporate Parenting (strategy at the Corporate Level)
• Strategy Development: Directions and Methods (Internal Development, M&A, JD&SAs)
  

Lecture 6 uses a number of case-studies to highlight critical issues related to decision choice [source: Prentice Hall, 2008, Strategic Management and Competitive Advantage: Concepts and Cases: International Edition, 2/E, Jay Barney and William S. Hesterly]:

• Vodafone's acquisition strategy as a source of competitive advantage
• L'Oreal's Growth Strategy
• The Launch of the Aygo by Toyota -- a strategic alliance generating sustainable competitive advantage

• Readings: Download Vodafone's Acquisition Strategy case study, L'Oreal's Growth Strategy case study, Toyota's Aygo case study; also: a presentation on hypercompetition (ppt file), from R. d'Aveni & R. Gnuther (from here)
  

--petros