Wednesday, 12 December 2007

5th lecture: strategic choice (part I)

Fifth Lecture brings strategic management to life as the course moves from Strategic Analysis to Strategic Choice . Various alternative types of strategies, broad and narrow, are defined and exemplified. Guidelines are presented when different types of strategies are most appropriate to pursue.


  • Lecture notes: Download my presentation from here (ppt file)
  • Readings: Course Textbook Chapter 5, 6 and 7 (Business-Level Strategy, Corporate-Level and International Strategy, Directions and Methods of Development)
  • Please visit frequently the Course Repository!
--petros

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